PHILIP MORRIS SHIFTS FOCUS FROM CARTON SALES TO PACKS

NEW YORK -- In response to continued evidence of price resistance in cigarettes, Philip Morris USA's trade programs for 1994 are calculated to steer supermarkets toward selling more individual packs rather than full cartons.The shift in emphasis will become evident this month as the company looks to counter what Craig Johnson, vice president of trade marketing, called "an alarming trend in the supermarket

NEW YORK -- In response to continued evidence of price resistance in cigarettes, Philip Morris USA's trade programs for 1994 are calculated to steer supermarkets toward selling more individual packs rather than full cartons.

The shift in emphasis will become evident this month as the company looks to counter what Craig Johnson, vice president of trade marketing, called "an alarming trend in the supermarket channel with regard to cigarettes over the past year and a half."

Johns

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