PHILLY CHAINS TARGETING MASS MERCHANTS

PHILADELPHIA -- Supermarket chains in this market featured a broad range of nonfood specials in their weekly circulars last month to go up against the mass merchandisers.Many features spotlighted in March ads were higher-ticketed items such as appliances, cordless telephones, housewares and hardcover books. Retailers also took advantage of the seasonal opportunities with spring-cleaning and Easter

PHILADELPHIA -- Supermarket chains in this market featured a broad range of nonfood specials in their weekly circulars last month to go up against the mass merchandisers.

Many features spotlighted in March ads were higher-ticketed items such as appliances, cordless telephones, housewares and hardcover books. Retailers also took advantage of the seasonal opportunities with spring-cleaning and Easter promotions.

ShopRite, Acme Markets, Pathmark Supermarkets and Super Fresh Food

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TAGS: Center Store