PHILLY INDEPENDENTS BRAND PRODUCE, MEAT PROGRAMS

WILLINGBORO, N.J. -- A group of independents in the Philadelphia area has branded its produce and meat programs as a way to play off their collective strength in fresh foods.About 100 Thriftway and Shop n Bag independents are now calling their produce departments "Owner's Pride" and their meat departments "Owner's Select." The program came about when the independents joined together in an ad group,

WILLINGBORO, N.J. -- A group of independents in the Philadelphia area has branded its produce and meat programs as a way to play off their collective strength in fresh foods.

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