PHONE CARDS RING TRUE FOR SUPERMARKETS

Prepaid phone card suppliers seem to agree on little, except that sales of the cards in supermarkets will continue to grow rapidly this year."Phone-card sales in supermarkets are going through the roof," said Don Jordan, national manager at Vocall, Mountainside, N.J., one of several suppliers polled at a recent trade show.But the suppliers differed on the benefits of point-of-sale activation, as well

Prepaid phone card suppliers seem to agree on little, except that sales of the cards in supermarkets will continue to grow rapidly this year.

"Phone-card sales in supermarkets are going through the roof," said Don Jordan, national manager at Vocall, Mountainside, N.J., one of several suppliers polled at a recent trade show.

But the suppliers differed on the benefits of point-of-sale activation, as well as on customizing cards for retailers. "There are a number of retailers tha

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