PHOTO CAKE UPGRADE PAYS OFF FOR BIG Y FOODS

SPRINGFIELD, Mass. -- The bakeries at Big Y Foods are reporting sales increases three and four times above normal after the retailer revitalized its photo cake program with new state-of-the-art equipment, and followed the upgrade with an extensive marketing campaign to get the word out."The stores are literally tripling and quadrupling sales" of photo cakes, said Big Y's bakery director, Steve Bordonaro.The

SPRINGFIELD, Mass. -- The bakeries at Big Y Foods are reporting sales increases three and four times above normal after the retailer revitalized its photo cake program with new state-of-the-art equipment, and followed the upgrade with an extensive marketing campaign to get the word out.

"The stores are literally tripling and quadrupling sales" of photo cakes, said Big Y's bakery director, Steve Bordonaro.

The 50-store chain invested roughly $200,000 on equipment, including hig

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