IRVINE, Calif. -- PIA Merchandising Services here, the nation's largest third-party merchandising firm, has plans to go public.
The company announced an initial public stock offering of 2.25 million shares in February. The preliminary prospectus indicated an estimated share price of between $13 and $15.
If the offering is successful, PIA stock would be the only "pure play" currently traded in the merchandising services sector. (However, several of its major competitors are div