PICK PAY INFRARED TEST TRACES CUSTOMER PATHS

MUNICH, Germany (FNS) -- Pick Pay, a 103-store discount chain in Switzerland, is testing a customer-tracking system using two-way infrared technology.Edwin Scherrer, Pick Pay's chief executive, said the system, similar to one tested at Marsh Supermarkets, Indianapolis, was recently installed in three stores. Preliminary test results will be analyzed over the next two months.Scherrer said the system

MUNICH, Germany (FNS) -- Pick Pay, a 103-store discount chain in Switzerland, is testing a customer-tracking system using two-way infrared technology.

Edwin Scherrer, Pick Pay's chief executive, said the system, similar to one tested at Marsh Supermarkets, Indianapolis, was recently installed in three stores. Preliminary test results will be analyzed over the next two months.

Scherrer said the system will be used to obtain better analysis of scanning data, preferences of its c

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