PICKING UP STEAM

With their increasingly steaming sales, hot cough and cold remedies are quickly becoming supermarkets' cup of tea in spite of mass merchants' competitive squeeze on the items.Food retailers polled by SN said they are fighting back with promotions, ads and the right selection to keep sales of the hot liquids bubbling at their stores.Demand for the products also is helping to fuel the rapid growth of

With their increasingly steaming sales, hot cough and cold remedies are quickly becoming supermarkets' cup of tea in spite of mass merchants' competitive squeeze on the items.

Food retailers polled by SN said they are fighting back with promotions, ads and the right selection to keep sales of the hot liquids bubbling at their stores.

Demand for the products also is helping to fuel the rapid growth of the cough and cold category, said retailers. Category sales at food stores ju

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