PICTURE-PERFECT HOLIDAYS

When it comes to photo and film sales during the holidays, supermarkets can reap heavy volume but face fierce price competition.Both retailers and suppliers say that during this period between 35% and 40% of their annual category sales are generated. Yukihiko Matsumoto, director of marketing research at the Photo Marketing Association, Jackson, Mich., said about 40% of annual film and camera purchases

When it comes to photo and film sales during the holidays, supermarkets can reap heavy volume but face fierce price competition.

Both retailers and suppliers say that during this period between 35% and 40% of their annual category sales are generated. Yukihiko Matsumoto, director of marketing research at the Photo Marketing Association, Jackson, Mich., said about 40% of annual film and camera purchases are made during the holidays. According to a household survey by the association, a

Register to view the full article

test - Advanced Registered User

Already a member? .