PIE CHARACTER

Upscale pies are paving the way for continued growth in the frozen pizza category. It's partly the same phenomenon that is pushing sales of frozen desserts: superpremium items have taught consumers to expect higher quality in the supermarket case.In frozen pizza, quality levels had been a sore spot in the past, but things are changing, and the entire category is benefiting, retailers said."My sales

Upscale pies are paving the way for continued growth in the frozen pizza category. It's partly the same phenomenon that is pushing sales of frozen desserts: superpremium items have taught consumers to expect higher quality in the supermarket case.

In frozen pizza, quality levels had been a sore spot in the past, but things are changing, and the entire category is benefiting, retailers said.

"My sales are just phenomenal. Day in and day out, that category is one of the best-sel

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