PIES IN THE SKY

Since frozen pizza sales rise with falling temperatures, retailers are taking every opportunity to promote this popular item throughout the winter months."We have in-store demos every week in the stores, on Fridays and Saturdays. We start in January and continue through the end of March," said Chuck Sotzing, frozens category manager for Buehler Foods, Jasper, Ind. "After March, we demo once a month

Since frozen pizza sales rise with falling temperatures, retailers are taking every opportunity to promote this popular item throughout the winter months.

"We have in-store demos every week in the stores, on Fridays and Saturdays. We start in January and continue through the end of March," said Chuck Sotzing, frozens category manager for Buehler Foods, Jasper, Ind. "After March, we demo once a month until we get back to the cooler weather."

Retailers told SN that pizza sales h

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