PIGGLY WIGGLY CO. PRIVATE LABEL IS GETTING NEW PACKAGING

MEMPHIS, Tenn. -- Piggly Wiggly Co., based here, is rolling out new packaging for its private-label brand."This year we're giving our packaging an updated look that reflects the quality of the product inside," said Newbern Rooks, private-brands director. "With the new label design, we will have consistency in the look of all our products while having the ability to be more flexible and competitive."The

MEMPHIS, Tenn. -- Piggly Wiggly Co., based here, is rolling out new packaging for its private-label brand.

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