PIGGLY WIGGLY FRANCHISE SETS INTERNET HOME-SHOPPING TEST

ROME, Ga. -- Piggly Wiggly Stores here plans to launch a web site this summer that will offer home-shopping services to its frequent-shopper members.Once the site is established, the retailer plans tests of both the site and the service. One test will use 150 consumers who have access to the Internet. The other will recruit retirees who might enjoy the convenience of home shopping."I want [consumers]

ROME, Ga. -- Piggly Wiggly Stores here plans to launch a web site this summer that will offer home-shopping services to its frequent-shopper members.

Once the site is established, the retailer plans tests of both the site and the service. One test will use 150 consumers who have access to the Internet. The other will recruit retirees who might enjoy the convenience of home shopping.

"I want [consumers] to have a reason to carry our card and have it all the time," said Jim Salm

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