PIGGLY WIGGLY ROUNDS UP PRODUCE IN NEW FORMAT

SHEBOYGAN, Wis. -- Produce merchandising has taken on a European flair at a new corporate store operated by Piggly Wiggly Supermarkets.The prototype features an overall circular design plan and an abundance of natural light from 12 skylights of varying size. [See "Piggly Wiggly Prototype Store to Open Aug. 9," SN, July 30, 2001] Yet nowhere does the combination of design and light work to better advantage

SHEBOYGAN, Wis. -- Produce merchandising has taken on a European flair at a new corporate store operated by Piggly Wiggly Supermarkets.

The prototype features an overall circular design plan and an abundance of natural light from 12 skylights of varying size. [See "Piggly Wiggly Prototype Store to Open Aug. 9," SN, July 30, 2001] Yet nowhere does the combination of design and light work to better advantage than in the fresh produce section. The lead-off department is itself circularly

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