PIGGLY WIGGLY TESTS MULTILEVEL FREQUENT-SHOPPER PROGRAM

NEWTON, Miss. -- A Piggly Wiggly franchisee here is testing a frequent-shopper program that uses software capable of segmenting a store's customer base to provide different levels of rewards.Robert Garvin, owner of the single store, said close to 4,000 customers signed up for the card within the first week of the program, which kicked off in mid-August. On average the store services 8,000 to 9,000

NEWTON, Miss. -- A Piggly Wiggly franchisee here is testing a frequent-shopper program that uses software capable of segmenting a store's customer base to provide different levels of rewards.

Robert Garvin, owner of the single store, said close to 4,000 customers signed up for the card within the first week of the program, which kicked off in mid-August. On average the store services 8,000 to 9,000 customers a week.

"We're running anywhere from 50% to 59% of transactions from

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