MEMPHIS, Tenn. -- "Piggly Wiggly -- Down Home, Down the Street" will be the theme of Piggly Wiggly Corp.'s first-ever TV advertising campaign.
. The three 30-second spots will run on the Family Channel, Lifetime, The Nashville Network and TBS.
Complementing the TV campaign will be in-store merchandising, local store marketing and public relations initiatives, said Larry Wright, president of Piggly Wiggly.
Wright unveiled details of the $1.5-million ad campaign in a spe