PIGGLY WIGGLY UPBEAT ON BIOMETRICS

ORLANDO, Fla. -- Two-and-a-half months after Charleston, S.C.-based Piggly Wiggly Carolina began piloting a biometric payment program in four of its stores, 15% of customers have enrolled. Also, 18% of non-cash payment transactions in those stores are being handled via the program.These results were reported by Rich Farrell, Piggly Wiggly's director of information systems, at Food Marketing Institute's

ORLANDO, Fla. -- Two-and-a-half months after Charleston, S.C.-based Piggly Wiggly Carolina began piloting a biometric payment program in four of its stores, 15% of customers have enrolled. Also, 18% of non-cash payment transactions in those stores are being handled via the program.

These results were reported by Rich Farrell, Piggly Wiggly's director of information systems, at Food Marketing Institute's Electronic Payment Conference, held here at the Walt Disney World Swan Hotel Oct.

Register to view the full article

test - Advanced Registered User

Already a member? .