PILING ON THE PASTA

Pasta, the perennial meal solution, is gaining more shelf space at retailers from coast to coast.Most of the category growth is being generated by upscale, ethnic and organic items in a variety of new cuts. For example, six months ago, Dahl's Food Markets' unit on the south side of Des Moines, Iowa, added 8 feet to its pasta and sauce section.The 37,500-square-foot unit now stocks 26 feet of dry pasta.

Pasta, the perennial meal solution, is gaining more shelf space at retailers from coast to coast.

Most of the category growth is being generated by upscale, ethnic and organic items in a variety of new cuts. For example, six months ago, Dahl's Food Markets' unit on the south side of Des Moines, Iowa, added 8 feet to its pasta and sauce section.

The 37,500-square-foot unit now stocks 26 feet of dry pasta. The store has added a variety of upscale, imported pastas, as well a

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