PILLSBURY CHANGING BAKE-OFF CONTEST

CHICAGO -- The Pillsbury Co., Minneapolis, is making major changes to its Pillsbury Bake-Off that include raising the grand prize from $50,000 to $1 million, increasing the number of products that can be used, and creating local in-store bake-offs and other store-based promotions.Pillsbury officials announced the changes to the 46-year-old contest during the recent Food Marketing Institute Convention

CHICAGO -- The Pillsbury Co., Minneapolis, is making major changes to its Pillsbury Bake-Off that include raising the grand prize from $50,000 to $1 million, increasing the number of products that can be used, and creating local in-store bake-offs and other store-based promotions.

Pillsbury officials announced the changes to the 46-year-old contest during the recent Food Marketing Institute Convention here at a press conference hosted by Alex Trebek, host of the television game show J

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