PILLSBURY, RALSTON JOIN 'LION KING' CAMPAIGN

BURBANK, Calif. -- The marketing campaign behind Disney's megahit "The Lion King," which includes tie-ins with two packaged goods companies, is likely to be the biggest ever for a home video title.Pillsbury and Ralston/Chex are among four cross-promotional partners for the video, which will have a suggested retail price of $26.99 and a minimum advertised price of $16.99. The National Advertised Availability

BURBANK, Calif. -- The marketing campaign behind Disney's megahit "The Lion King," which includes tie-ins with two packaged goods companies, is likely to be the biggest ever for a home video title.

Pillsbury and Ralston/Chex are among four cross-promotional partners for the video, which will have a suggested retail price of $26.99 and a minimum advertised price of $16.99. The National Advertised Availability Date will be March 3, with will-call on Feb. 28 and prebook on Jan. 17. Exact

Register to view the full article