PILLSBURY REALIGNS BROKERS, USES FULL-YEAR CONTRACTS

MINNEAPOLIS -- Five months after its $2.6 billion acquisition of Pet Inc., Pillsbury Co. here has embarked on a sweeping broker consolidation it says will strengthen and unify its go-to-market force and rewrite the rules of broker management.A highly structured selection process, which began last month, will reduce the size of Pillsbury's combined broker force from its present 129 brokers to 48, or

MINNEAPOLIS -- Five months after its $2.6 billion acquisition of Pet Inc., Pillsbury Co. here has embarked on a sweeping broker consolidation it says will strengthen and unify its go-to-market force and rewrite the rules of broker management.

A highly structured selection process, which began last month, will reduce the size of Pillsbury's combined broker force from its present 129 brokers to 48, or one broker per market.

The company expects to emerge from the process by March

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