PILOT 'BABY CLUB' STUDY ATTESTS TO SUCCESS AT ABCO

CHICAGO -- A pilot "Baby Club" category destination program at Abco Foods, Phoenix, increased weekly sales of baby products 40%.At the end of the study, conducted from August 1994 through January 1995 by the American Greetings Research Council, weekly sales of all baby items grew from $194,391 to $270,823, for a six-month total of $6.4 million. Members of the council presented the findings during

CHICAGO -- A pilot "Baby Club" category destination program at Abco Foods, Phoenix, increased weekly sales of baby products 40%.

At the end of the study, conducted from August 1994 through January 1995 by the American Greetings Research Council, weekly sales of all baby items grew from $194,391 to $270,823, for a six-month total of $6.4 million. Members of the council presented the findings during a workshop at the Food Marketing Institute's 1995 annual convention held here May 7 to 1

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