'PINOCCHIO' RELEASE CROSS-PROMOTED WITH HORMEL

LOS ANGELES -- The direct-to-sell-through release of the live-action "The Adventures of Pinocchio" will be backed by a $10 million marketing campaign, including a cross-promotion with Hormel.The New Line Home Video movie, starring Martin Landau and Jonathan Taylor Thomas, will street on Nov. 5 with a suggested retail price of $19.98, a 90-day pay-per-view window and a pre-book date of Oct. 15. It

LOS ANGELES -- The direct-to-sell-through release of the live-action "The Adventures of Pinocchio" will be backed by a $10 million marketing campaign, including a cross-promotion with Hormel.

The New Line Home Video movie, starring Martin Landau and Jonathan Taylor Thomas, will street on Nov. 5 with a suggested retail price of $19.98, a 90-day pay-per-view window and a pre-book date of Oct. 15. It will feature a removable cover showing the Pinocchio puppet transforming into Thomas.

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