PIONEER CHIEF POLISHES DIVERTING'S IMAGE

ST. CHARLES, Ill. -- The practice of diverting often conjures up images of under-the-table deals and seamy players. Not surprisingly, diverters have found it preferable to keep low profiles, particularly as Efficient Consumer Response prompted heightened criticism of their activities.But at least one diverter is raising his profile to answer the critics. K.C. Potts, founder, owner and president of

ST. CHARLES, Ill. -- The practice of diverting often conjures up images of under-the-table deals and seamy players. Not surprisingly, diverters have found it preferable to keep low profiles, particularly as Efficient Consumer Response prompted heightened criticism of their activities.

But at least one diverter is raising his profile to answer the critics. K.C. Potts, founder, owner and president of Pioneer Wholesale, a grocery diverter based here, says his line of work, which he often

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