PIONEER SPIRIT

Someone has to lead the way. On the private-label trail, industry observers said it's Trader Joe's.From products to merchandising, it's a business model that excels in concept and execution by constantly reinforcing its own image as a purveyor of exclusivity, quality and value, sources told SN."They are pioneering an area that other retailers are going into [like] Whole Foods, and there are others

Someone has to lead the way. On the private-label trail, industry observers said it's Trader Joe's.

From products to merchandising, it's a business model that excels in concept and execution by constantly reinforcing its own image as a purveyor of exclusivity, quality and value, sources told SN.

"They are pioneering an area that other retailers are going into [like] Whole Foods, and there are others that are taking a very similar path with similar success," said Brian Sha

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