PISTACHIO GROUP TESTS SAN ANTONIO AND TARGETS THE NATION

FRESNO, Calif. -- With the goal of promoting pistachios as a year-round snack, the California Pistachio Commission here launched the second phase of a two-pronged ad campaign late last month.With the theme, "You Can't Say No to Pistachios," a national ad stint is running simultaneously with a local campaign that includes more intensive promotions. According to CPC officials, the aim is to gauge the

FRESNO, Calif. -- With the goal of promoting pistachios as a year-round snack, the California Pistachio Commission here launched the second phase of a two-pronged ad campaign late last month.

With the theme, "You Can't Say No to Pistachios," a national ad stint is running simultaneously with a local campaign that includes more intensive promotions. According to CPC officials, the aim is to gauge the effect of a targeted local advertising effort against the more generalized national ca

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