THE PITCH COUNTS IN FOOD-SAFETY MESSAGE: PANEL

PHILADELPHIA -- Food safety is just as much about communication as it is about protection, said a crisis-management expert who spoke at the Produce Marketing Association's Fresh Summit 2001.Nancy Glick, executive vice president of Ruder-Finn, Washington, and a veteran of many public-education campaigns, stressed the importance of food-safety communications at a time when consumers seem to believe

PHILADELPHIA -- Food safety is just as much about communication as it is about protection, said a crisis-management expert who spoke at the Produce Marketing Association's Fresh Summit 2001.

Nancy Glick, executive vice president of Ruder-Finn, Washington, and a veteran of many public-education campaigns, stressed the importance of food-safety communications at a time when consumers seem to believe they don't have major roles to play in solving the problem.

"Americans are not p

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