PIZZA IS HOT, BUT PROMOTIONS MAKE IT SIZZLE, IRI REPORTS

CHICAGO -- While frozen pizza has been racking up some pretty impressive sales numbers and growth rates, the category could do even better if promoted more and given more space.George Garrick, president and chief executive officer of Information Resources Inc. here, said an IRI study revealed that pizza outdistances most other frozens category items in terms of response to promotions and overall performance,

CHICAGO -- While frozen pizza has been racking up some pretty impressive sales numbers and growth rates, the category could do even better if promoted more and given more space.

George Garrick, president and chief executive officer of Information Resources Inc. here, said an IRI study revealed that pizza outdistances most other frozens category items in terms of response to promotions and overall performance, but receives 30% less space than its sales warrant.

Garrick spoke ab

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