PIZZA MAY BE EDGING INTO BREAKFAST

Can frozen pizza make it in the breakfast category? Maybe so, given retail reports of initial success for a product line intended explicitly to make that connection.Sunrise Singles, a pizza-for-breakfast line produced by Red Baron Pizza Service, has been available nationally for less than a year. Most of the retail buyers contacted by SN said that it is showing positive sales results, though they

Can frozen pizza make it in the breakfast category? Maybe so, given retail reports of initial success for a product line intended explicitly to make that connection.

Sunrise Singles, a pizza-for-breakfast line produced by Red Baron Pizza Service, has been available nationally for less than a year. Most of the retail buyers contacted by SN said that it is showing positive sales results, though they were not yet prepared to credit the line with creating an important new subcategory, eit

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