PIZZA PIZZAZZ

Restaurant-style pizza continues to fuel sales in the frozen aisle, according to retailers polled by SN.While self-rising crust is the major feature of most new products that have grown the category, innovations are added almost every year to attract more consumers to frozen pizza."Upscale pizza is growing and carrying the category growth. We are up over 10% for the year, in same-store sales, in the

Restaurant-style pizza continues to fuel sales in the frozen aisle, according to retailers polled by SN.

While self-rising crust is the major feature of most new products that have grown the category, innovations are added almost every year to attract more consumers to frozen pizza.

"Upscale pizza is growing and carrying the category growth. We are up over 10% for the year, in same-store sales, in the pizza category," said Mike Wilkins, category manager for frozens at Genuardi

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