PLACING THE CALL

Shrinkage concerns are leading retailers to take extra precaution in choosing phone card merchandising programs.Many are offering the credit-card-size product, which some food chains reportedly have sold in denominations up to $50, from behind the service counter. But others are exploring new approaches, such as selling them directly out of the till or in vending machines."We prefer vending machines

Shrinkage concerns are leading retailers to take extra precaution in choosing phone card merchandising programs.

Many are offering the credit-card-size product, which some food chains reportedly have sold in denominations up to $50, from behind the service counter. But others are exploring new approaches, such as selling them directly out of the till or in vending machines.

"We prefer vending machines because they

don't require as much labor. They're a totally turnke

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