PLAN TO FIGHT SUPERCENTER IS OUTLINED

CHICAGO -- To compete with the growing strength of supercenters, more traditional supermarkets will have to attack the supercenters' weaknesses while emphasizing their own strengths, an industry consultant told a seminar at Food Marketing Institute's annual convention here. According to Tom Schaeffer, president of his own consulting firm in Columbia, S.C., supercenters will control $95 billion in

CHICAGO -- To compete with the growing strength of supercenters, more traditional supermarkets will have to attack the supercenters' weaknesses while emphasizing their own strengths, an industry consultant told a seminar at Food Marketing Institute's annual convention here. According to Tom Schaeffer, president of his own consulting firm in Columbia, S.C., supercenters will control $95 billion in sales and 10% to 12% of all food store sales in the United States by 1999.

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