PLAN OFFERED TO MAKE STORE LABELS STICK

AVENTURA, Fla. -- It's possible for private label to see 25% to 30% share levels in the grocery channel in the next five years, according to Ron Carlson, vice president for corporate brands at American Stores Co.s."One of the ways retailers will go after the higher share is by developing store brands in new categories, such as perishables, fresh and frozen home-meal replacements," he said.Other ways

AVENTURA, Fla. -- It's possible for private label to see 25% to 30% share levels in the grocery channel in the next five years, according to Ron Carlson, vice president for corporate brands at American Stores Co.

s.

"One of the ways retailers will go after the higher share is by developing store brands in new categories, such as perishables, fresh and frozen home-meal replacements," he said.

Other ways include eliminating the secondary level of national brands that t

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