PLANNED SELL-THROUGH SECTIONS HIKE INDEPENDENTS' VIDEO SALES

RIVERTON, Utah -- Using a planogrammed video section here, Peterson's Marketplace has found an effective and profitable way to do sell-through in a competitive market.The one-store independent is moving about 25 to 30 pieces a week off a planogrammed rack, a dramatic improvement from a year ago when the video department took sell-through over from non-foods, said Annette Nielsen, video supervisor.

RIVERTON, Utah -- Using a planogrammed video section here, Peterson's Marketplace has found an effective and profitable way to do sell-through in a competitive market.

The one-store independent is moving about 25 to 30 pieces a week off a planogrammed rack, a dramatic improvement from a year ago when the video department took sell-through over from non-foods, said Annette Nielsen, video supervisor. At the time the retailer only carried sell-through video sporadically on an in-and-out

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