PLANNING PLUM IR PRUNE?

Consumers may start thinking about the typical weekday dinner at about 4 p.m. that afternoon, but holiday meals are another story -- for many households, they are still events to be cherished and planned for.That dinner event can be a plum for supermarkets that are committed to the specialized but high-margin "holiday-meal replacement" market. And just as increasing numbers of stores are offering

Consumers may start thinking about the typical weekday dinner at about 4 p.m. that afternoon, but holiday meals are another story -- for many households, they are still events to be cherished and planned for.

That dinner event can be a plum for supermarkets that are committed to the specialized but high-margin "holiday-meal replacement" market. And just as increasing numbers of stores are offering to cater the Thanksgiving or Christmas meal, some are also expanding into Easter or Hanu

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