PLANTING THE SEED

As consumers continue to voice their concerns about their own health and that of the environment, naturally grown fruits and vegetables have long since broken the health food store barrier to infiltrate mainstream supermarkets.But just how mainstream is organic produce?The answer to that depends greatly on where a supermarket is located and the makeup of its clientele. For some supermarkets, organics

As consumers continue to voice their concerns about their own health and that of the environment, naturally grown fruits and vegetables have long since broken the health food store barrier to infiltrate mainstream supermarkets.

But just how mainstream is organic produce?

The answer to that depends greatly on where a supermarket is located and the makeup of its clientele. For some supermarkets, organics account for a significant percentage of sales in the produce department.<

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