PLASTIC'S ELEVATED STATURE

One word: Plastics.Somebody may have already whispered that into your ear at a New Year's Eve cocktail party. The buzz in soft drink circles is that plastic containers will be getting more attention in the immediate future, thanks to a 2-cent-a-can increase in the price of aluminum that hit the industry Jan. 1.The can has been king for a long time, and stands at about 75% of the soft drink market.

One word: Plastics.

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