PLAY ACTION IN DALLAS

DALLAS -- The Kroger Co. division here expects good volume with new National Football League anniversary videos promoted at high-traffic areas and outside video rental centers.The 82-store division began merchandising the videos this month at 55 of its stores that have video departments and at a high-traffic areas at units without video rental sections. Shippers of the videos are merchandised just

DALLAS -- The Kroger Co. division here expects good volume with new National Football League anniversary videos promoted at high-traffic areas and outside video rental centers.

The 82-store division began merchandising the videos this month at 55 of its stores that have video departments and at a high-traffic areas at units without video rental sections. Shippers of the videos are merchandised just outside the video department, said Gary Hoffman, drug and general merchandise buyer for

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TAGS: Kroger