PLAY PUBLIC RELATIONS TO WIN, INDEPENDENTS URGED

OSAGE BEACH, Mo. (FNS) -- Independent retailers can pull a coup over competitors by hiring a public- relations professional to generate publicity.That was a prescription offered by Tessa Greenspan, owner of Sappington Farmer's Market, who spoke here at the annual meeting of the Missouri Grocers Association."Hire a public-relations person to take advantage of all media opportunities," said Greenspan,

OSAGE BEACH, Mo. (FNS) -- Independent retailers can pull a coup over competitors by hiring a public- relations professional to generate publicity.

That was a prescription offered by Tessa Greenspan, owner of Sappington Farmer's Market, who spoke here at the annual meeting of the Missouri Grocers Association.

"Hire a public-relations person to take advantage of all media opportunities," said Greenspan, whose company operates a 23,000-square-foot unit in suburban St. Louis, in t

Register to view the full article

test - Advanced Registered User

Already a member? .