PLAYING IT SAFE

E. coli, listeria, salmonella, mad cow disease -- the possible threats to consumers from the foods they eat are many. As a result of huge media flaps over recent incidences of food-borne illnesses, retailers find themselves trying to plan marketing strategies for the next millennium while avoiding impalement on the horns of a food-safety dilemma.The paradox is this: How does an operator provide meal-hungry

E. coli, listeria, salmonella, mad cow disease -- the possible threats to consumers from the foods they eat are many. As a result of huge media flaps over recent incidences of food-borne illnesses, retailers find themselves trying to plan marketing strategies for the next millennium while avoiding impalement on the horns of a food-safety dilemma.

The paradox is this: How does an operator provide meal-hungry customers with more ready-to-eat, ready-to-heat foods while preventing food-bo

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