PLAY'S THE THING: NINTENDO CHAIRMAN

CHICAGO -- The quality, content and experience of great video games will drive the interactive market into its "golden age," not new technologies, according to Howard Lincoln, chairman of Nintendo of America, Redmond, Wash. "The vast majority of consumers don't give a hoot about all the bells and whistles we put into these boxes. But they do care about the entertainment that comes out of them," said

CHICAGO -- The quality, content and experience of great video games will drive the interactive market into its "golden age," not new technologies, according to Howard Lincoln, chairman of Nintendo of America, Redmond, Wash. "The vast majority of consumers don't give a hoot about all the bells and whistles we put into these boxes. But they do care about the entertainment that comes out of them," said Lincoln during his keynote address to the Summer Consumer Electronics Show. The show, held her

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