PLMA ANNUAL MEETING

SCOTTSDALE, Ariz. - Private-label brands need evangelists now more than ever to meet shoppers' changing needs and keep pace with the evolving retail market, said Larry Zettle, retired executive vice president and chief operating officer of Price Chopper.Private brands need visionary leaders at the helm who are proactive. They must look several years ahead at opportunities such as providing food solutions

SCOTTSDALE, Ariz. - Private-label brands need evangelists now more than ever to meet shoppers' changing needs and keep pace with the evolving retail market, said Larry Zettle, retired executive vice president and chief operating officer of Price Chopper.

Private brands need visionary leaders at the helm who are proactive. They must look several years ahead at opportunities such as providing food solutions - not just products - and challenges like growing customer loyalty, he said.

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