PLMA REPORT SAYS FOOD HEALTH CLAIMS UP

NEW YORK -- The use of health claims on functional foods is proliferating in response to a benign regulatory climate and a population that's hungry for wellness, according to a new report by the Private Label Manufacturers Association here.The report, entitled "Product Claims: The Marketing of Health & Performance Attributes," summarized remarks of a panel that convened at a PLMA roundtable. The panel,

NEW YORK -- The use of health claims on functional foods is proliferating in response to a benign regulatory climate and a population that's hungry for wellness, according to a new report by the Private Label Manufacturers Association here.

The report, entitled "Product Claims: The Marketing of Health & Performance Attributes," summarized remarks of a panel that convened at a PLMA roundtable. The panel, which consisted of food- and drug-industry executives and policy and marketing

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