PLMA TRADE SHOW

ROSEMONT, Ill. -- Although national brands continue to dominate the segment, manufacturers of private label products can develop signature items unique to the on-line channel to best capitalize on e-commerce initiatives, according to John Furton, co-founder and chief information officer of Internet retailer Peapod.Furton addressed attendees at a retail trends breakfast during the annual Private Label

ROSEMONT, Ill. -- Although national brands continue to dominate the segment, manufacturers of private label products can develop signature items unique to the on-line channel to best capitalize on e-commerce initiatives, according to John Furton, co-founder and chief information officer of Internet retailer Peapod.

Furton addressed attendees at a retail trends breakfast during the annual Private Label Manufacturers Association trade show here last week.

"Packaging doesn't mat

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