PLMA WILL SHOWCASE 'STORE BRAND MANIA' IN 2002

NEW YORK -- The private-label category continues to expand into new areas, creating a controlled frenzy among retail executives, Brian Sharoff, president of the Private Label Manufacturers Association here, told SN.In fact, one might call it a mania, which is what PLMA did in naming its 2002 Private Label Trade Show "Store Brand Mania."The show is scheduled for Nov. 11 to 13 in Rosemont, Ill., just

NEW YORK -- The private-label category continues to expand into new areas, creating a controlled frenzy among retail executives, Brian Sharoff, president of the Private Label Manufacturers Association here, told SN.

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