PLMA'S WORLD TRAVELS TO JAPAN

CHIBA, Japan -- Delegates and exhibitors at the Private Label Manufacturers Association's upcoming World of Private Label Show in Asia show here will find a unique store-brand scenario.Retailers there have been facing a squeeze caused by discounters entering the Japanese market. As a result, they have been forced to find a way to bring less expensive goods into the store. Their answer: private-label

CHIBA, Japan -- Delegates and exhibitors at the Private Label Manufacturers Association's upcoming World of Private Label Show in Asia show here will find a unique store-brand scenario.

Retailers there have been facing a squeeze caused by discounters entering the Japanese market. As a result, they have been forced to find a way to bring less expensive goods into the store. Their answer: private-label goods, known there as private brands.

"It's a different set of factors," said

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