PLYING THE CORE TRENDS

Bulk may be the biggest news in bathroom tissue, but quality and texture innovations are also impacting the category.The ultra segment -- a thicker, more plush tissue -- is continuing its pattern of growth. Over the last three years, its sales have increased from $3.4 million to $124 million, according to scan data from ACNielsen, Schaumburg, Ill."There is some customer acceptance to the ultra," said

Bulk may be the biggest news in bathroom tissue, but quality and texture innovations are also impacting the category.

The ultra segment -- a thicker, more plush tissue -- is continuing its pattern of growth. Over the last three years, its sales have increased from $3.4 million to $124 million, according to scan data from ACNielsen, Schaumburg, Ill.

"There is some customer acceptance to the ultra," said Peter Jost, grocery buyer, Harps Food Stores, Springdale, Ark. "It's a segm

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