Bulk may be the biggest news in bathroom tissue, but quality and texture innovations are also impacting the category.
The ultra segment -- a thicker, more plush tissue -- is continuing its pattern of growth. Over the last three years, its sales have increased from $3.4 million to $124 million, according to scan data from ACNielsen, Schaumburg, Ill.
"There is some customer acceptance to the ultra," said Peter Jost, grocery buyer, Harps Food Stores, Springdale, Ark. "It's a segm