PMA CONSUMER STUDY REVEALS PRODUCE PURCHASE DRIVERS

NEWARK, Del. -- Consumers are generally well-satisfied with the amount of information they receive when purchasing fresh fruits and vegetables in their favorite supermarkets, according to new consumer research presented recently at the Produce Marketing Association's Retail Produce Solutions Conference.n Dynamics Corp., Cambridge, Mass., found that regionally, consumers looking for information when

NEWARK, Del. -- Consumers are generally well-satisfied with the amount of information they receive when purchasing fresh fruits and vegetables in their favorite supermarkets, according to new consumer research presented recently at the Produce Marketing Association's Retail Produce Solutions Conference.

n Dynamics Corp., Cambridge, Mass., found that regionally, consumers looking for information when purchasing produce were least satisfied with the point-of-purchase data available in W

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