PMA FRESH SUMMIT '99

ATLANTA -- Wegmans Food Markets, Rochester, N.Y., is focusing on produce-related cross merchandising in an effort to grow storewide sales, said Dave DeLaus, group manager of produce."We see value in doing this more and more," he said during a workshop here at the 50th Annual International Convention and Exposition of the Produce Marketing Association, Newark, Del. "We're giving customers meal solutions."Examples

ATLANTA -- Wegmans Food Markets, Rochester, N.Y., is focusing on produce-related cross merchandising in an effort to grow storewide sales, said Dave DeLaus, group manager of produce.

"We see value in doing this more and more," he said during a workshop here at the 50th Annual International Convention and Exposition of the Produce Marketing Association, Newark, Del. "We're giving customers meal solutions."

Examples of cross merchandising by the retailer include selling certain

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