PMA FRESH SUMMIT '99

ATLANTA -- Wegmans Food Markets, Rochester, N.Y., is focusing on produce-related cross merchandising in an effort to grow storewide sales, said Dave DeLaus, group manager of produce."We see value in doing this more and more," he said during a workshop here at the 50th Annual International Convention and Exposition of the Produce Marketing Association, Newark, Del. "We're giving customers meal solutions."Examples

ATLANTA -- Wegmans Food Markets, Rochester, N.Y., is focusing on produce-related cross merchandising in an effort to grow storewide sales, said Dave DeLaus, group manager of produce.

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