PMA FRESH SUMMIT '99

ATLANTA -- Today's produce consumer buys first with their eyes, and then looks at the price, according to a focus group at Fresh Summit '99 here, the annual convention of the Produce Marketing Association, Newark, Del.The group of six women from the Atlanta area ranged in age, occupation and income from a part-time single student to a mother of three. But virtually all of them agreed that bright,

ATLANTA -- Today's produce consumer buys first with their eyes, and then looks at the price, according to a focus group at Fresh Summit '99 here, the annual convention of the Produce Marketing Association, Newark, Del.

The group of six women from the Atlanta area ranged in age, occupation and income from a part-time single student to a mother of three. But virtually all of them agreed that bright, fresh displays of fruits and vegetables of better quality can be the impulse that makes

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